October 2021

The Google My Business profile is a crucial channel to generate leads. The massive impact Google has had on the way people search, choose and purchase is not overstated. With the economy returning to normal and vaccines being released the consumer’s behavior has drastically changed. 79 percent of customers have said they are unlikely to go back to the old methods of buying, as they’ve adapted to the new digital world. In addition, 79% of customers expect companies to keep enforcing safety and health restrictions when they are recommended by CDC. Customers are planning ahead for the best time and place to shop and where to shop, and this trend isn’t going to go away any time in the near future. This is in stark contrast to previous offline “browsing” practice, in which consumers typically frequented a variety of stores in one go looking at alternatives, comparing prices, and taking a day of their shopping trip. In response to this change in behaviour and behavior, it’s no surprise that local “near to me” Google searches grew globally by over 100 percent in the year 2020. In states that are reopening their economies due to the relaxation of social distancing laws It is crucial for businesses to be able to compete when customers begin their journey via Google. In the new episode of the Break Room Birdeye’s brand new audiobook we provide important tips to optimize Your Google My Business profile to ensure the best results. Learn these tricks by watching the episode using the player in the video below – or, read the article. If you’re planning to make use of Google My Business to generate leads, it’s essential to improve the quality of your listing. In this article, we’ll discuss the tools that you require to boost lead generation using Google My Business. There’s plenty to discuss so let’s get started. What exactly is Google My Business? Google My Business is a free listing for local businesses can utilize to control their presence on both Google Search and Google Maps. It’s similar to listings in online directories for businesses like Yelp or The Better Business Bureau, however it’s listed directly on Google as well as Google Maps search results, which means that it doesn’t require users to go to a third-party website. How can you enhance Google My Business to increase lead generation A simple Google My Business listing isn’t enough to generate more leads, particularly as more companies are competing for local SEO. It’s crucial to make use of the entire suite of tools Google My Business offers. The dramatic growth on local Google business searches makes the advantages in optimizing your GMB profile quite obvious. However, 56% of local businesses have not yet claimed the benefits of a Google My Business listing. This presents a chance for them to become up to par or even jump ahead of their rivals. If you’re looking to expand your business, it’s crucial to create the Google My Business profile to help generate leads. 1. Verify that your NAP information is correct. Let’s begin with the fundamentals. For you to have your Google My Business profile to get a good position in local searches for business it is necessary to have your NAP (name address, address, and telephone numbers) to be up-to-date. If the contact information for your business is out of date, inaccurate or in error, the customer who accessed your company will be terribly disappointed. In these days, even small issues can be enough to turn off clients. It’s possible to think that this is easy enough to manage, however numerous businesses fail to provide exact NAP details in the GMB listing. In actual fact, 71% of people have been disappointed because of inaccurate local business information discovered on the internet. 2. Select the correct business type Did you know that the principal GMB classification is also the most important “local pack” ranking factor? Selecting the top primary GMB category, as well as other GMB categories each have a significant impact on the way a company appears in local search results. Google My Categories for business provide Google as well as potential customers what kind of services that you offer. For example, a real estate agent who also offers appraisals could select categories such as “real estate agent” as well as “real appraisal of estates”. If you’re one of the Google My Business categories, it can increase the chance of your business being ranked higher in relevant searches. If you’re an urgent care center it’s much more likely to be found when people search for “urgent treatment near me” when you’ve got “urgent medical care” as the main category. Here’s how to make changes on Your Google My Business categories. Log into Google My Business. If you have multiple locations, head to the location in the category you would like to change. Click on”Info” “Info” section. Click on the “Info” tab. Select the pencil symbol beside the primary category. It should appear under the business’s name. Modify the primary category you have created, or click Add a new category At least three powerful exterior photographs, shot at various times during the day, depicting the way to the business from a variety of angles At least three photographs of the interior Photos of your products of the most popular items and services you provide One picture of typical areas that your company may include, like reception Three minimum team and management photos For restaurants, bars and cafes, pictures of the most loved food and drinks Images of hotels’ guest rooms

You might have seen the first part of the mini-series on the importance of having a strong website if you’re looking put money into the field of content marketing. It’s not worth it investing a lot of money, time, as well as resources in a solid content marketing strategy when the site your traffic is directed to is a mess. Producing consistently high-quality content and disseminating it via various channels, including social media, can help bring your targeted audience to your site. However, if you don’t give them a positive user experience when they visit your website — and provide them with the opportunity to sign in to find out more about your company -it’s unlikely get them to the next step in to the sale funnel. Also, you won’t increase leads through your site. How do you make sure your site is a lead-generating machine? This is what I’ve learned. Five ways to get more leads on your site 1.) Develop a comprehensive strategy for content. It is imperative of establishing an effective content marketing plan and documenting it and then assigning the person who will be in charge in order for your content marketing strategy to succeed. As part of the strategy, you must describe the role that your website plays in helping convert leads. You can ask yourself these questions: Do different pages on my site appeal to buyers at different points in their buying process? What is the best place for visitors to be directed from every page (so visitors can move further into to the bottom of my funnel)? What are the calls-to-action I can include on each page to help them with the process? Which pages are ideal for lead conversion and which are the best to provide details? In the event that your employing this concept of topic clusters (which is what you should be! ) Where are my pillar pages as well as the topic cluster pages that correspond? Make sure that your message is constant across your website as well as the content you regularly publish (like Blog posts). 2.) Take a look at the user and how she/he is interacting with your website. When you’re developing a holistic strategy for content that encompasses the website you’re considering about how users will interact with your website and every page. This implies organizing your pages in a manner that is beneficial to the potential customer not just internal political. It sounds simple however I have worked with numerous organizations who find this is extremely difficult. Sometimes, a department (or individual) is convinced that something significant to them merits prominence in the home page or your main menu. However, if the item isn’t something that’s important for a potential customer it’s best to not give in. Conducting a usability test with potential customers is a great method to gather evidence to support your argument. Additionally, Consider the language that your clients are comfortable using and stay clear of technical or jargonous language. Be sure to lay everything out in a manner that they can understand. Also, try to give them the information they need instead of selling them on each step. 3.) Publishing original, quality content. Similar to that the most effective way to get the B2B buyer of today to select your company as a supplier is to impress them by providing them with content. Content marketing is about making yourself appear as an industry expert. your business, and, in the end, the company that understands the most about the product or service you offer. Instead of advertising your company on every website, consider using each page to show off your skills. Develop resources that can help users discover how to resolve their problems. Make sure that everything you write is written well and provides value to potential buyers and is 100% unique. You want readers to be interestedto look over the content you write about. 4.) Strategically put strong call-to-actions that are visible and clear. I’ve mentioned this issue before, but it requires additional explanation. Make sure that your website has plenty of calls-to-action or links/button/forms that require users to complete a task. What do you expect someone else to take an action (like giving your email address) when you don’t even solicit them to do it? You can get more leads for your site by asking your visitors to turn into leads more frequently. Make sure that your calls-to-action are clearly laid out on your page in a way that people’s eyes naturally focus on them. Make sure you are clear on what you’re asking for , and/or what the user will receive for completing the task. Be cautious regarding what you’re asking users to do on the specific page. You won’t have much luck, for example, asking visitors to call a sales rep on a page that is designed to assist them with initial information-gathering. 5) Provide value through your calls to action. Sometimes, it may take some convincing to persuade visitors to supply their contact details. The most effective way to convince them is to Offer them something they would like in exchange. We refer to this as high-value content. Examples might include: Case studies White papers and industry reports Webinars Tutorials and how-tos Demonstrations Sneak peeks or previews Ebooks or guides Podcasts Invite visitors to download your valuable content by filling out a form which requires your email address. Configure the automated marketing system to send your information to the users, and later send them a series nurturing emails to leads at regular intervals to ensure they are moving along to the sale funnel. If you’re looking to create more leads for your website, you should follow these steps. Most importantly, you must think about the role your site is playing in the lead-generation process. It’s an essential component that many companies overlook.